Heads up! Here’s your complete sports tech sales today as part of Amazon Prime Day Deals. From the Garmin Fenix 6s Pro at just $399, to Apple TV 4K 32GB for only $109 (best for Zwift), as well as Fitbit, Polar, Samsung, and Suunto. Plus deals on DJI drones and action cams, cycling gear like Varia Radar ($99!) and tons more. Updated constantly all day long. Dive in to the full list here!

It’s back again – Amazon Prime Day…err…Days. That means that most (all?) Amazon country properties are doing pretty substantial deals across the board on all sorts of products, and that definitely includes sports tech gear. This event is held each summer, usually in July, and often this day has better sports tech deals than even Black Friday does (from an Amazon perspective).

In some ways, a July sale date for sports tech items is timed perfectly. See, typically Black Friday deals are for ‘older’ things, rarely the ‘just announced’ stuff that often comes in the late August to October timeframe (especially cycling trainers and watches). But with Amazon Prime Day being in July, there’s more opportunity for brands to put things on sale for a one-off summer day. Typically speaking though, don’t expect to see things on sale that were announced this year.

To take advantage of Amazon Prime Days you simply need to be an Amazon Prime member. The good news is that you can sign-up for the free trial and cancel later if you don’t find value in it. Just hit up this giant banner below to do so:

I’ve organized all the best sports technology Amazon Prime Days deals (and a few others I’ve found) below in the tables by category. I’ll be updating them throughout the next two days. Keep in mind not all deals last (in fact, most don’t). So if you see something that’s hot, I’d strongly suggest buy now (and return later if need be).

With that, onto the deals! And thanks for supporting the site via the links below. As an Amazon Associate I earn from qualifying purchases. Enjoy!

Europe Folks Note: This year almost *ALL* of the watch/cycling deals you’ll see in the main lists are available in Europe too! So you can click on those links and it’ll theoretically redirect to the correct Europe store. For the most part, the %-off are the same (a first!). I’m also adding in Europe-only/unique deals to the bottom Europe section too.

This covers anything you can wear that’s watch-like or activity band-like, including sensors.  Generally speaking, you’ll mostly find deals here that are on things I’ve written about in the past.  So you won’t find a deal on some random non-sports tech watch here, or on socks. Unless the socks have some crazy sensor or something in them.

Got a bike? Then this section is for you.  Everything from bike computers to bike lights to trainers, it’s all here.  I won’t generally be adding things like brake cables or bike seats here, but if I find a good deal on a cassette to stack on that new direct drive trainer you just bought, I’ll probably list it here.

Wanna record it?  No better way than an action camera.  Anything that’s action camera-related or drone-related you’ll find here.  That’s especially true of action camera mounts, which are often found for great deals around the holidays.  Same goes with drones and drone accessories.  Usually a great time to pick up an extra battery or extra props.

Anything else that’s sports and fitness related that I think is interesting will be here.  It may not be super techy – but it’s stuff that most readers will be using in pursuit of their running/cycling/swimming/hiking/whatever.

What’s that? You’re not in the US and still want a deal?  No problem!  Note that on Amazon Europe deals, generally speaking, you can order from any Amazon European country site (i.e. Amazon France) and have it shipped within the EU (i.e. Spain). Thus, many times deals are duplicated across the sites. I generally try and just distill it down to one.

Remember these deals refresh each day for the most part, and usually only last a few hours. Jump if you see something you like!

There are no deals currently.

This is basically the mostly totally unrelated gadgets and things I think are cool deals that I’ve likely bought one or five of (you can never have too many, right)?  Some of it’s probably photography stuff.  Some of it’s random stuff like chargers and battery packs that I use daily, fun camera gear I use to make videos like sliders and turntables, and well…just random things you’ll find around the DCR Cave.  It’s all random…but it’s all awesome randomness!

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Garmin HRM Pro is available for €75.99 from Amazon.de, which I find a rather good deal. Though if the rumors are true, Pro Plus should be coming soon.

Some info was published before time by Amazon NL. You can find the pics via a simple search. The 5k runner has an article on it as well. I am sorely disappointed by the HRM Pro. Falling apart after a year of light use. My HRM Tri lasted 5 years.

I don’t know what it is, but your tables are always utterly broken in RSS readers. Not a priority, but annoying.

Might be worth adding, Amazon USA has a deal where if you buy a $50 gift card, you get a $12.50 promo credit. So basically $62.50 for $50. These are always the deals I go for, because I’m guaranteed to spend that credit, so basically free money.

Should have waited for prime day on the AppleTV. Instead I took the plunge when Apple offered a $50 gift card. That is a heck of a deal.

Garmin Edge 530 down to £159 again in the UK. I’m pretty sure the 540 is just around the corner but I wonder if £159 is still a good price for the 530?

I’ve taken a punt 🙂. I’m sure it can do all the things I need it to do (indoor workouts and outdoor navigation).

Yeah, it’s a solid little device. And I wouldn’t fret about potential/not-potential units replacements.

I think £115 for a Varia RTL515 could be classed as a bit of a deal for the UK/EU, surely?

Can you update if the 2021 AppleTV graphics are updated since launch date? It was kind of bummer that the graphics were worse than the old AppleTV at launch, but I expect this to be updated? But this is nowhere to be found.

Yes, graphics on Zwift were updated last September for the 2021 Apple TV, now similar to the 2017 Apple TV.

Zwift’s interface was also updated for the buttons on the new (silver) remotes for any of the 4K/HD models (that support apps).

IMO, fixing the UI for the buttons for the new remotes was the bigger deal.

Add the SanDisk SSD to the other items. Deal of the day for Prime Members: SanDisk 2TB Extreme Portable SSD – Up to 1050MB/s – USB-C, USB 3.2 Gen 2 – External Solid State Drive – SDSSDE61-2T00-G25 link to a.co

Very nice catch! One of my favs!

Garmin Fenix 6X Pro 350€ at Amazon.fr

Amazon has Beats Fit Pro earphones (the bud design with the AirPods Pro features) on Prime Day sales… a big step up sound and tech wise from your Beats Powerbeats Studio Buds.

FYI – the US Amazon is actually for the 1030 plus, despite the headline the details show it as the plus.

if you see a good offer (lower price) elsewhere but you can’t order there, try link to bike-components.de if the item is available there, you can send a price alert and they let you know if they can do something with the price, if it is accepted they send you an code that you can use with your order!

Done yesterday with POC sunglasses and got them for 150 EUR instead of 200 EUR!

Quick question. Instinct 2 or a refurbished fenix 6s pro? i know fenix has maps, music and NFC but instinct 2 has better GPS and heart rate sensor (plus some new features and new training metrics will be added down the road according to your garmin forerunner 255 review). so I guess the question here is newer sensors and features vs maps and other stuff…I’ve never owned a fenix so I don’t really know if those features worth dropping improved training metrics…

Ray, if you were in the market for a do-it-all action cam now would it be a GoPro ten? Are overheating issues solved? Looking for something for bike/paddle board/snorkel/ski…

I swim, bike and run. Then, I come here and write about my adventures. It’s as simple as that. Most of the time. If you’re new around these parts, here’s the long version of my story.

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Want to compare the features of each product, down to the nitty-gritty? No problem, the product comparison data is constantly updated with new products and new features added to old products!

Wanna create comparison chart graphs just like I do for GPS, heart rate, power meters and more? No problem, here's the platform I use - you can too!

Think my written reviews are deep? You should check out my videos. I take things to a whole new level of interactive depth!

Smart Trainers Buyers Guide: Looking at a smart trainer this winter? I cover all the units to buy (and avoid) for indoor training. The good, the bad, and the ugly.

Check out my weekly podcast - with GPLAMA, which is packed with both gadget and non-gadget goodness!

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I have built an extensive list of my most frequently asked questions. Below are the most popular.

View Them All Here →

You probably stumbled upon here looking for a review of a sports gadget.  If you’re trying to decide which unit to buy – check out my in-depth reviews section.  Some reviews are over 60 pages long when printed out, with hundreds of photos!  I aim to leave no stone unturned.

Here’s my most recent GPS watch guide here, and cycling GPS computers here. Plus there are smart trainers here, all in these guides cover almost every category of sports gadgets out there.  Looking for the equipment I use day-to-day?  I also just put together my complete ‘Gear I Use’ equipment list, from swim to bike to run and everything in between (plus a few extra things).  And to compliment that, here’s The Girl’s (my wife’s) list. Enjoy, and thanks for stopping by!

I travel a fair bit, both for work and for fun. Here’s a bunch of random trip reports and daily trip-logs that I’ve put together and posted. I’ve sorted it all by world geography, in an attempt to make it easy to figure out where I’ve been.

The most common question I receive outside of the “what’s the best GPS watch for me” variant, are photography-esq based. So in efforts to combat the amount of emails I need to sort through on a daily basis, I’ve complied this “My Photography Gear” post for your curious minds! It’s a nice break from the day to day sports-tech talk, and I hope you get something out of it!

Many readers stumble into my website in search of information on the latest and greatest sports tech products. But at the end of the day, you might just be wondering “What does Ray use when not testing new products?”. So here is the most up to date list of products I like and fit the bill for me and my training needs best! DC Rainmaker 2021 swim, bike, run, and general gear list. But wait, are you a female and feel like these things might not apply to you? If that’s the case (but certainly not saying my choices aren’t good for women), and you just want to see a different gear junkies “picks”, check out The Girl’s Gear Guide too.